Discovery Channel Acquires Treehugger.com For $10 Million

Leading up to the launch of their Planet Green network in 2008, Discovery had appeared flush in original content, but not so heavy in terms of what they would project online. In an incredible move, it’s now been revealed that Treehugger.com — the number one green site on the Internet. For a cool $10 million.

read more | digg story

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